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But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made 3 million in Canada in 2014.Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms."You should be sharing only information you'd be happy to share on a 35-foot billboard above your home," Williams said.The scams are easy enough to dodge — all it takes is 15 minutes. It's how much money can we make, so how little can we put out?They also weed out people who don't want a long-term relationship, or those with whom you're basically incompatible — say, people with vastly different educational backgrounds or religious beliefs. Daniel Williams with the Canadian Anti-Fraud Centre said most victims are over 40, fresh out of a long-term relationship and haven't dated for decades."They're vulnerable, trusting, emotionally fragile, and the scammers seem to pick up on that from a mile away," Williams said. We all want the same things — to love and be loved.From DNA testing to personalized matchmaking, there's no shortage of services promising to help you find love — for a price.
"If you're at the point where you think, 'I want to share my innermost secrets with this person,' you should meet the person within three days.
"However, the vast majority of people mate with demographically similar partners anyway, so such findings aren't especially useful in helping dating sites narrow a client's pool of potential partners." The Times piece goes on to say, "None of this suggests that online dating is any worse a method of meeting potential romantic partners than meeting in a bar or on the subway.
But it's no better either." So an algorithm isn't smart enough to figure out if two strangers are soulmates. "Mainly, online dating sites give you more options beyond your existing social network that you wouldn't have had otherwise," Eastwick said.
And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world.
"People have elaborate laundry lists of qualities they think they want in a partner, and they like online dating profiles that fit this laundry list," Eastwick said.
But, there’s actually a whole slew of other dating apps that may be even more useful for you. The one drawback of the location focus is that after a bad date, you risk an awkward run in at the gym.